Is it Time to Review your Website?
by Robin Snow
Does your website need a review? Like most businesses, you
have a website. Well, that's great! However, is your website
up to date? Do you think you even need to update your
Whether your customers have just found you for the first
time, or are returning customers, they are coming to your
website for specific information about your products and
services. When they find content that hasn't changed since
your website was launched, they may look for new material
somewhere else! Then what? You risk losing your customer!
Website updates are also important for search engine
performance. Adding new content and keyword information
triggers the search engines to scan your website and index
it according to what it sees as current and popular,
relative to other websites in your industry. Distinctive and
useful content helps the search engines recognize what your
site is about. Posting new content on a regular basis gives
the search engines a reason to scan your site more often.
How often should you update your website? It really depends
on your industry and who your competition is. The important
thing is to review your site on a regular basis. We
recommend a website review at least once a month.
Is the contact information up to date? Have phone numbers,
addresses or email accounts changed?
Are your hyperlinks working? It's not good when a visitor
clicks on a link and gets an error page or something other
than they expected. This would happen if a link pointed to a
webpage on someone else's site that was moved or deleted.
You have no control over their webpage, but you do have
control over your references to it.
Is your portfolio of projects up to date? Clients like to
see new material, and if your material is old, it implies
that your service and products are also stale and outdated.
Do you have recent testimonials to share? Do you think that
a testimonial from two years ago has the same effect as a
current raving review? Don't be afraid to ask your clients
for testimonials. Most people are glad to do that when
Do you have any noteworthy news to post? Let your clients
know what your latest and greatest developments are. Maybe
you've hired a new associate, or just completed a project,
or you are expanding your business into a new area. Post
your recent certifications, achievements and awards on your
website. Any or all of these things contribute to your
business credibility, as well as your popularity in the
Costs to keep website updated? There are options in keeping
your website updated. Some of our clients have content
management systems (like WordPress), which allows them to
have their own access to the software and make changes and
updates. Even with this option, many clients have found it
be more efficient and cost effective to have us make the
changes. Our charges for updates to sites are by the minute.
A 10 minute change gets charged as 10 minutes (no hourly
minimums). This makes it very affordable to keep your
website updated and fresh with new material.
Put a website review on your calendar!
Just a little more attention to your website will bring
amazing results to your business.